A nofollow tag is an HTML attribute of the link tag used to instruct search engines not to follow a specific link. This means that the link does not pass any SEO value or ranking signals to the destination page. Nofollow tells search engines not to pass link equity, but it doesn’t guarantee they won’t crawl the link.
How to Implement a Nofollow Link
To implement a nofollow tag, you add the rel="nofollow" attribute to the HTML of the link. The tag looks like this:
<a href="https://www.example.com" rel="nofollow">Example Link</a>
Nofollow use cases
- Prevent Passing Link Equity: Nofollow prevents the linked page from gaining SEO benefits from your site.
- Avoid Endorsing Untrusted Content: Use nofollow to link to content you don't want to endorse or vouch for.
- Manage Crawl Budget: Helps search engines focus on crawling and indexing the most important pages on your site.