Located in Canberra, the National Gallery of Australia is home to the most valuable art collection in the country.
With the bulk of the IT staff at the gallery being dedicated to the infrastructure of the gallery itself, the incoming head of digital, Dr. Keir Winesmith, was looking for partners, rather than just service providers, as he embarked on transforming and modernising the online presence of the gallery. Poor customer experience from their existing CDN/Security provider encouraged the NGA to seek a better solution, preferably from an Australian provider.
The gallery settled on Peakhour.io to start handling the protection of the main website. Peakhour joined a call with gallery technical staff to assist in migrating the site to Peakhour, and even helped make configuration changes with hosts still on their competitor to make sure redirections were happening properly.
Security in the spotlight
After a few months it was mandated that all .gov.au websites have a security audit, prompting closer collaboration between the gallery and Peakhour to increase security. Peakhour suggested, and implemented appropriate rate limiting and a full page caching strategy. These had the dual benefit of thwarting several attacks, both vulnerability scans and DDoS attacks, while also substantially improving google web vital scores and customer experience.
Website Consolidation
The National Gallery had developed a number of successful microsites on different technology stacks to the main site over a number of years, including:
Knowmyname.nga.gov.auThey all had different security and performance profiles. Peakhour suggested that by taking advantage of its content mounting feature. these microsites could be brought onto the main website without any changes to the current web software or hosting. Content currently found on the microsite would be transparently moved under a directory on the main domain, for example content currently at:
knowmyname.nga.gov.au
would be moved to
nga.gov.au/knowmyname
This brought significant SEO benefits, as well as allowing Peakhour to seamlessly secure and accelerate the content.
Image Optimisation
As an art gallery website, nga.gov.au has a significant amount of high quality imagery. The gallery tried to pre-optimise images as much as possible but couldn’t take advantage of the optimal format for the target device due to specific use cases. For example, they supplied super high quality images for media publications. Peakhour developed a special API feature that enabled the gallery to bypass image optimisation for specific images. The result was a ~48% reduction in file sizes transferred to the client.
"There's so many American technology companies that do feel the need to cater to clients outside the US. As a national body, we felt it important to seek out local expertise, and to partner with companies that were interested in supporting our specific goal as a national cultural institution with a large digital footprint."
Dr Keir Winesmith
Head of Digital at NGA.com.au (Nov 2020 - Dec 2022)
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